Report: Apple Pushing iPods to Stores’ Accessory Wall | News & OpinionJune 18, 2018
Less than two weeks after debuting a redesigned website, Apple is reportedly planning an update to its brick-and-mortar stores, too.
Most notably, that means moving all iPods to the accessory shelves, and pulling iPad-based Smart Signs, 9to5Mac reported, citing Apple retail managers briefed on the plans. Customers in the U.S. should begin noticing in-store changes starting today.
Apple did not immediately respond to PCMag’s request for comment.
The move comes just a month after Apple introduced what it called “the best iPod touch yet,” along with a new lineup of colors for all iPod models. The new iPod touch features an 8-megapixel iSight camera, an improved FaceTime HD camera, the Apple-designed A8 chip with 10 times faster graphics performance, and the M8 motion co-processor for better fitness tracking. It also has a 4-inch Retina display and comes with Apple’s iOS 8 mobile operating system.
Available for $199 (16GB), $249 (32GB), and $299 (64GB), the next-gen devices seem like an odd choice to be relegated to the accessories aisle. But as 9to5Mac pointed out, the one-time money-maker MP3 player no longer receives the same annual updates or purchase experience as Cupertino’s computers, tablets, and smartphones.
Plus, consumers will no longer have to wait for an employee to return from the mysterious back storage room with their new iPod; they can just pick and choose directly from the wall.
If you are in the market for a new iDevice, look to the actual gadget for product and price details. According to 9to5Mac, Apple is doing away with its four-year-old Smart Signs, which placed a tablet next to each Mac, iPad, and iPhone to highlight relevant information.
Instead, Cupertino will simply load those details onto the individual Mac, iPad, and iPhone displays. The newfound counter space, meanwhile, will be filled with even more gadgets for hands-on testing.
For more, check out Apple Needs New iPods, But Not for Music.